Qantas at Time Square
We obtained a unique opportunity to make heads turn in Time Square, NYC, and create a brand moment for Qantas.
Storytelling at 10,000 pixels.
I coordinated the campaign to create a disruptive and immersive brand experience for Qantas capturing the attention of a captive audience in the heart of Times Square. With its constant flow of tourists and locals, Times Square provided the perfect canvas for an unforgettable visual narrative.
To make a lasting impression, we leveraged the massive digital screens to showcase full-length footage of Australia’s most iconic landscapes, from the rugged Outback to the pristine beaches and majestic natural wonders. By presenting these awe-inspiring sights, we didn't just advertise a destination—we transported viewers to the very heart of Australia, giving them a glimpse of the adventure and beauty awaiting them.
The campaign’s impact was amplified by the immersive nature of the experience, ensuring that every passerby, whether on foot or in a vehicle, couldn’t help but be captivated by the vibrant, larger-than-life visuals. It wasn’t just about the destination; it was about creating a moment that stirred curiosity and excitement in everyone who saw it.
